The results also showed that different presenting styles affected empathetic response. 故事呈现方式不同会对故事与自己相关程度产生影响。
It is obvious that the way of presenting presupposition and assertion is the main factor that will affect readers' responses to information. 可见，广告中预设讯息和断言讯息的呈现方式才是主要影响读者对于讯息反应的因素。
